Another branding project complete & I’m so excited to share it with you. I’ve already shared a sneak peek on Instagram, but you get the exclusive brand deep dive.
As you probably know, I LOVE designing bold, playful, colorful brands. So, when I got an inquiry to do a chic & moody brand I was a bit hesitant…
I’ve NEVER really done something like this! But, hey, there’s a first time for everything & boy once I started mood boarding I was so damn excited to bring this brand to life.
THE VIBE: CHIC, LUXE, TIMELESS, EDITORIAL
Meet Veronica, the founder of Veronica Feldman Events! She provides a personalized and streamlined wedding and event planning process for all of life’s celebrations.
I mean just look at her brand photos! This helped so much when designing the desired look for her branding. When researching into her industry competitors, it was clear there was an over saturation of certain looks.
Such as:
- Serif fonts paired with a script font
- Monogram logos
- Muted or light & airy colors
So, how would we solve this?
- Lean into dark & moody colors with pops of pink
- No script fonts! It’s too overdone!
- Design an editorial inspired brand
When designing her project add ons (mini website landing page, services guide, business card), I made sure to really implement the editorial vibe we were going for.
Editorial design typically has:
- Oversized, bold typography
- Dark & moody
- A very luxurious look
Image Credit
Left: Melissa Harans Middle: Thibaud Allie Right: Antipo
So, I did just that! Really leaning into bold, oversized type. Using the pops of pink sparingly since loads of pink is over used in her industry.
Scroll on & take a look at the website ↓
Consistency is key when using your branding. This goes for on your website, social media platforms, business card, services brochure, art market booths, etc.
You’ll want to make sure you’re using all of your design elements as intended by your brand designer.
Take a look at Veronica’s services brochure ↓
Ready to have your own rave-worthy brand identity?
Looks like you came to the right place! Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.
