Imma be so real…I see these four things lacking all the time in creative business’ brand and website. So much so, I had to write a whole newsletter, blog post, and Instagram post about it…
And maybe you don’t know much about branding your creative business or designing a personality-packed website from scratch.
But what do we all know about? Dating apps.
🚩🚩🚩
“NOPE.” *swipes left*
✅ ✅ ✅
“oOOOOooO OKAYYY I could vibe with this person” *swipes right*
I’ve been in my Bumble BFF era for about a year now and lemme tell you — it’s not for the weak.
Just like the dating apps, there’s a lot of pressure to make sure your profile perfectly depicts you and how freaking cool you are – I am cool, right?
Filling in allll the prompts to show off your 10/10 personality.
- Go-to karaoke song? Strut by Cheetah Girls, obviously. 💅
- Ideal night out? Going to breweries & sucking at trivia. 🍻
- Ideal BFF date? Grabbing smoothies/coffee & going on a Hot Girl Walk. ☕️ 🌿🚶♀️
And, of course, pairing it with all the perfect images. One of me by myself, one with friends (because I have other friends, I swear!!!), me laughing (because I’m hilarious), and more pictures with friends.
You get it. Getting a match with someone you totally saw yourself vibing with? An IMMEDIATE boost of serotonin.
It’s just like when your dream client inquiries and you can’t wait to chat with them. And if you haven’t had any dream clients inquire, you might be missing these things in your dating profile brand or website.
How to get people to swipe right on your brand
Share your unique POV
Your point of view, aka your thoughts and opinions on things, show off what type of person you are and what type of values you hold. If they ain’t gonna vibe with that, they ain’t gonna vibe with you.
As I always say, “When they vibe with you, they vibe with what you sell”.
And that’s the kind of energy we want girl!!! 👏
Show off your personality
In the same vein, get creative in the ways you show off your personality!
Six photos of you smiling with zero prompts and a bland ass bio saying “let’s connect!” tells me absolutely nothing about you…
Show you being goofy! Show what you’re obsessed with! People connect with businesses where they feel like they know the person they’re buying from—it builds trust.
- My friend Katie is a Louisiana Diet Coke obsessed girlie who has a love for community.
- My friend Jessie is a fitness running queen who has a love for writing.
- Sara is a Cape Cod beach loving writer who, in her words, has a squirrel brain with ADHD.
- I’m a Chatty Cathy who has a love for storytelling and personality-packed design.
If someone associated one thing with you, what would it be? Lean into that.
Consistency—across all platforms
If you’re hilarious in your profile, but then dry as hell in the chats…I’m out. Where’s the person I thought I was meeting?!
The same goes with your branding. Keep it consistent on your website, your socials, your newsletter, and your copy (aka all the words you write on your website, instagram captions, your newsletter…).
If you’re out-going and funny on your socials, but then super reserved and quiet when you show up to talk to your clients…they’re going to be so confused.
Like I mentioned before, I loveee to talk. It’s why I created my Instagram reels series “Creative Coffee Chat”. And why I always provide a Loom video talking through the design choices when I present the brand and web design to a client.
It’s also why I love chatting with potential clients on discovery calls about their hopes and dreams for their creative business. (Wanna book your call? Inquire here!)
Show up confidently
I can bet you when you showed up confidently on a client call, they booked your creative service and you totally vibed with the client.
Show up confidently! Because the biggest cheerleader you have is yourself.
When you’re authentically you and your brand and website match that vibe, you’ll start attracting your dream clients.
My past client, Meghan, a wedding planner & designer, did a total rebrand because her site felt too playful and was attracting DIY brides, which wasn’t her ideal clientele.
After the rebrand, she started attracting those high-ticket dream couples. Now, she’s fully booked out for the year!
Now, go switch up some photos and update those prompts. Because I want your brand and website to attract your absolute dream clients. And if it’s not, you know where to find me 😉
