Let’s cut to the chase…marketing your business is exhausting. And even more exhausting when all those big tasks come up like filing for taxes, posting on Instagram, keeping up with Pinterest…meanwhile you’re just trying to design for your clients.
Anyone else feeling anxious?! *Deep breath*
My Instagram feed is filled with people saying “Just repurpose your content”. Which theoretically that should be easy, right? Just repurpose? Got it.
You have to create all the content, resize all of them for the different social platforms, write the captions…and now suddenly, rather than just being a creative business owner, you’re a social media manager too.
Dread Instagram…outsource it!
This year, it was my #1 goal to make posting on social media easier. I nailed a process that works for me and track it all in on a Notion board.
But when it came to the strategy side of things, I was completely lost. Until I invested in my friend Katie’s service Joie De Vivre! Katie helped make posting on Instagram fun again with a strategy that was unique to me and my biz.
And my audience is obsessed with it too! I’ve been creating so much fun content like Creative Coffee Chats, finding the right vibe for your brand, and more! Follow along on the ‘gram to see it all 😉
If you’re feeling the same way I was, outsourcing things like your Instagram strategy to Katie may be the way to go. Or if you don’t know how to make you Instagram on brand, try these 4 steps!
Dread Pinterest…outsource it!
Now that I was posting consistently on Instagram, there was a major thing I was missing—Pinterest. And I knew that’s where my ideal clients were. So why the hell was I putting it off?
You know what it was? It felt straight up overwhelming.
I didn’t want to add another thing onto my to do list. Even if that thing was going to grow my business, give me new inquires, get more clicks on my website…the list goes on.
But, Pinterest is a whole other beast compared to Instagram with its own rules like keyword rich content, best practices, and more.
I didn’t have the time nor did I really care to do allllll the research myself. I knew I needed to hire someone. Specifically, Sarah Burk. More on that later in the blog post 😉
Dread Taxes…outsource it!
I hate filing for taxes…don’t we all? LOL. I mean, I’ll do it. And by I…I mean hire someone else to do it.
My girl, Ansley from Peach Perfect Financials was the first thing I ever invested in for my creative business.
I swear I did 1 year of doing it on my own and thought “Nope! Not for me!” I didn’t want to risk going to jail!! Probs wasn’t. Or spend a million hours wondering if i’m even doing it correctly. Def was.
Since 2022, tax season has been a breeze because of her.
The power of outsourcing work you absolutely dread
1. Outsourcing saves you time and money
Let’s use my investment of Pinterest as an example…
When I tell you I had been putting off Pinterest marketing for months…GIRL I AIN’T JOKING. Hell, it’s probably been over a year by now.
It wasn’t until a couple of weeks ago I knew I needed to stop putting the dang thing off. I had already been following Sarah for quite some time. Grabbing all the free tips I could until I was ready to bite the bullet and hire her. (I got the Pinterest Strategy Audit)
And Sarah did not disappoint.
Because Sarah is a literal Pinterest genius, she knew all the research I was never willing to do on my own. I’m talking a whole bank of keywords specific to my industry. Say goodbye to the guessing game on what the hell to title & describe my pin (my literal least favorite part!!!)
2. Outsourcing makes you feel confident and motivated
Me??? Finding confidence and motivation on something I’ve been putting off for about a year???
I literally spent all day working on my Pinterest with the tips and tricks Sarah taught me. Here’s some things I did…
- Created templates I can use for promoting blog posts
- Rewrote all my Pinterest board descriptions & titles to be keyword rich (shoutout to Sarah for the hefty keyword bank!)
- Updated my header image to show off my branding and Showit website design work—ummm it’s so cute??
- Came up with 181 (!!!) pin ideas
- Wrote this blog because I had to rave about it to someone
Psst…I invested in this when I had my old branding, but you gotta admit—those pins look incredible!! Still drooling!
3. Outsourcing gives you a return on investment
Saving myself time and energy, plus gaining confidence and motivation is an investment in and of itself. BUT, the literal return on investment (aka that money honeyyyy 💰🤑), I’ll get back after hiring Sarah.
Before I even hired Sarah, I had my most recent inquiry come from Pinterest. It was from a single viral pin I had. Imagine how many more inquires will come through now that I know how to use Pinterest correctly?!
Maybe the thing you’re dreading and putting off isn’t Pinterest. Maybe it’s ditching the DIY brand, or maybe you haven’t hit publish on your website because you’re not loving it, maybe you know you need those two things for you business but you’re waiting on the right time to invest.
Whatever it is, let this be your sign that outsourcing the thing you absolutely dread doing is 100% worth it.
Is now the time to outsource your brand or website?
If so, I know just the person to help 😉 Take branding and web design off your plate and inquire today.
- Want an Instagram strategy that won’t make you post and ghost? Katie’s your gal!
- Obsessed with Sarah as much as I am? Hire her to her with your Pinterest!
- Dreading tax season? Ansley will help!
P.S. I don’t get a commission from any of them—I’m just obsessed with how much they changed the game for me.
