If you follow along on Instagram, you know I’ve been hatinggg my fashion sense lately. I’m talkin’, I wake up, get dressed, and just feel MEH.
You know the feeling, right? You stare at your closet…hoping…PRAYING…inspiration will just jump out at you. And it just…doesn’t.
So now I’m scrolling & scrolling at all the Pinterest girlies for outfit inspiration. And for a while, I’m DIYing it. Taking things from my closet that sorta fit the new vibe I’m going for.
But it just…isn’t landing how I want it to.
I’m going for laidback, causal, artsy, coastal grandma. But instead I’m getting a style that’s mismatched, filled with dull colors, and just straight up BORING.
Girl, I’ve ridden the DIY route far too long. If I want change, imma have to go shopping for it.
This weekend, I’m going to hit up all my favorite stores — helllloooo new cags eraaaa 💃
Your business deserves a new era too, friend.
If you look at your branding the same way I look at my closet, it’s time for a rebrand. I want you to be OBSESSED with it.
I’m talking every damn day you wake up ready to show off your brand just like I’m gonna be showing off all my new outfits on my Instagram stories.
But, if you’re still not sure…here’s 3 signs it’s time to rebrand your business.
3 Signs it’s time for a rebrand
You’re blending in with everyone else in your industry
Look, I want you to have your business to have its MOMENT. Think about all those early 2000s movies when the shy, underdog gets a glow up and she walks down the school hall.
Everyone’s turning their heads, jaws on the floor, & they’re STUNNED. Suddenly, everyone wants to be her friend.
When you have a brand that blends in with everyone else in your industry, not only will you not stand out, but your idea clients will have a hard time remembering your brand in the first place.
It’s time your business has its moment to shine. And I know just the person to help you do that.
Your Branding isn’t attracting your target audience
If you’re a high end luxury brand, but have a casual, retro vibe to your branding…it just isn’t going to speak to the right audience. Typography is just a tiny piece to branding, but it can make such a huge impact.
Let’s look at an example from Gucci:
Could you image Gucci looking like that? If they did, you sure as hell wouldn’t assume they make luxury handbags.
There’s a million fonts out there and maybe it feels all too overwhelming to choose the right one for your business. Meanwhile, I’ll spend all the time in the world finding the perfect brand fonts that will attract your ideal clients because I’m sorta obsessed with brand design.
Your branding isn’t designed with strategy
At the end of the day, you want your branding to show show off the values you hold as a business. With every brand I design, I make sure all the foundational things are set in place through brand strategy.
- Not sure what Brand Strategy is? Read this blog post!
Questions that go into Brand Strategy:
- What is your mission?
- Who is your ideal customer?
- Who are your competitors and how can you stand out against them?
- What is your brand’s personality?
- How will it speak?
That’s just a tiny peek into the foundational pieces of Brand Strategy. But, from there, I can create a creative direction that will align with that brand strategy in mind.
Ready to rebrand your business?
So you’re ready for a rebrand! Looks like you came to the right place. Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.
