It’s likely your first rodeo at getting a website for you business.
You’ve dreamt up an amazing business idea, you’re ready to get your offer out there, you look into brand & web designers only to find yourself feeling incredibly overwhelmed.
Now, HOLLLLDDD UP.
I’m here to help ease all that stress for ya. It’s the whole reason I made this fun lil’ blog & newsletter.
So I can give you weekly tips & tools and set you up for success when it comes to branding and web design.
I’ve found that a lot of my clients don’t know what really goes into building your dream website.
There’s many moving parts to ensure we create the best web experience for your audience.
4 things to do before we start designing your dream website
BRANDING
Now this may come to no surprise, but having your branding complete before we start your website is crucial and why I include branding in my web design package!
It lays out all the foundational pieces we need. From your brand strategy (who your target audience is, your competitors, your brand mission, values, etc.) to your visual brand (color palette, fonts, logos, brand elements, & more!).
Without your branding set in place, I’d be designing your website with nothing to go off of. Consistent branding helps build brand awareness.
To put it blunt, no one is going to remember your business without branding to go along with it.
As people, we often learn and remember things based off visual cues.
Think back to studying in school. I was a color coding queen. Hell, I still am. I color coded everything from folders, notebooks, notes, flashcards, you name it.
By doing this, when I saw a specific color I knew it belonged to that subject. The same goes with your brand.
If you were to randomly choose colors and fonts for your website, it’s likely you’ll want to switch it out a couple weeks later.
When you’re constantly switching things up with your branding (or lack there of), you’ll lack brand recognition and leave your audience feeling confused.
And we definitely don’t want that, friend.
BRAND PHOTOS
There’s a reason in my branding package I include photography direction! No one wants to see a beautiful, dreamy brand just to be ruined by bad photography.
I recently completed a brand for a client who helps parents of highly sensitive kids.
We wanted the images to align with her branding seamlessly. With a warm and inviting brand, it was important that her brand photography pairs in harmony.
THE BRAND:
Here’s a glimpse of the branding made for the client who helps parents of highly sensitive kids. The brand is warm & inviting!
GOOD:
This photography direction feels warm, inviting, & bright. It pairs nicely with her brand colors.
BAD:
This photography direction feels far too dark and moody. There are also images that are too saturated.
Not ready to invest in a brand photographer or know you can totally tackle it on your own?
→ Watch this video on how to DIY your own brand photos!
Wanna some stock images to pair along with your brand photos?
→ Pexels is my go-to site for FREE stock images!
WEBSITE COPY
Website copy & website design go hand in hand. Can’t have one without the other. Web copy is all the words on your website.
By investing in a copywriter, your website will be set up to strategically sell your offer.
All the words on your site also dictate how I design it.
Let’s say I design a section of your website to look like this:
It looks great, right?
But, then you hire a copywriter after we’ve finished up your site and now all the sell-worthy words are just not fitting in the section I’ve designed.
What can happen if you hire a copywriter after I’ve designed your website:
Some things can be a quick and easy fix.
But, copywriters are experts at emphasizing on the right words and personally connecting with your audience.
They know how to communicate the value of your dreamy offer and make it irresistible to buy.
Need a Copywriter rec?
→ Karsen Murray is a strategic copywriter for stand-out brands.
KNOW WHAT WEB PAGES YOUR BUSINESS NEEDS
Before I design your website, I’ll make sure we have all the pages you need for your business.
With every business being different, you all have your own unique individual necessities.
With 5 complimentary web pages included in the Brand + Web Package, you can choose whatever best fits your business best.
Some examples:
- Home
- Services
- Portfolio
- Shop
- About
- Contact
- Blog
- Podcast
- Resources
- Courses
- & more!
Maybe your website needs more than 5 pages! It’s important to know this before hand so I can set up your custom proposal correctly.
On every website I design, add on web pages are available.
Are you ready to start planning out everything you need before you start your website?
You’ve got all the steps down! Now it’s time to put in the work. Once you’re ready, I’ll be right here ready to create a rave-worthy website you future clients can’t resist going on.
- Take a peek at our Branding and Web Design sevices!
- Ready to take the leap? Get your website project started!
