It’s my favorite time…BRAND DEEP DIVE time! 💃
I’ve wrapped up another branding & web project & it’s time to show you the ins & outs on how I created it. From mood board to a fully developed brand identity & stunning Showit website to match!
For this Brand Deep Dive, we’re taking a wedding planning & design business from “young” to elevated!
BRAND IDENTITY VIBE:
WARM, INVITING, ELEVATED, WELLNESS, FUN
Meet Meghan, the founder of Sideways & Co. She’s all about leaning into the wellness approach of wedding planning & design. She believes wedding planning doesn’t have to feel stressful & you certainly don’t have to design what a wedding “should” look like.
Instead, lean into what feels good for you & your partner. As Meghan puts it, “Sometimes getting off the straight and narrow path and going sideways leads you to unexpected adventures, magical moments and true to you experiences.”
Before the rebrand, Sideways & Co. felt far too young for the target audience it was trying to reach (think couples in their 30-40s who have a wedding budget of 30k-100k💰).
It was time she invested in her side biz in hopes to make it her full time career – and just wait until you see the weddings she designs because holy cow she’s incredibly talented at what she does.
But for now, let’s take a look at the before:
Her goals for her new brand & website:
- A Wellness Approach
- Warm & Inviting
- Fun, yet Elevated
Or as Meghan would put it, “I want them to feel like they had one glass of champagne, warm sunshine on their skin, a cool breeze touching their cheeks, fully present in the moment and like it is ok to just be them.”
To add in that fun vibe, I designed some custom illustrations to her branding. These were SO much fun to make & added in that fun visual impact we wanted on Meghan’s site.
I mean, look at them!!!! Look at how CUTE!!! 🤭
We even made them into a brand pattern that she can use as a background behind opt-in forms, social media posts, packaging for client gifts, etc!
Once the brand was complete, we moved onto designing her website. The website came together so effortlessly and I couldn’t be more obsessed.
The blues & greens give that wellness approach we were going for. While the peach tone balances it out and adds in that bit of warmth. The font choices add that elevated touch & the illustrations bring in some fun.
Ready to have your own personality-packed brand identity or Showit website?
Looks like you came to the right place! Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.