It’s my favorite time…BRAND DEEP DIVE time! 💃
I’ve wrapped up another branding & web project & it’s time to show you the ins & outs on how I created it. From mood board to a fully developed brand identity & stunning Showit website to match!
For this Brand Deep Dive, we’re taking a wedding planning & design business from “young” to elevated!
This is my second time working with a wedding planner (check out the other one here!) and I must say, they’ve been my favorite projects to date. Is this my new niche?! Wedding planners – hit me up ☎️
BRAND IDENTITY VIBE:
WARM, INVITING, ELEVATED, WELLNESS, FUN
![A-wedding-planning-brand-meets-wellness-retreat-moodboard](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sideways_moodboard-01-1024x1024.jpg)
Meet Meghan, the founder of Sideways & Co. She’s all about leaning into the wellness approach of wedding planning & design. She believes wedding planning doesn’t have to feel stressful & you certainly don’t have to design what a wedding “should” look like.
Instead, lean into what feels good for you & your partner. As Meghan puts it, “Sometimes getting off the straight and narrow path and going sideways leads you to unexpected adventures, magical moments and true to you experiences.”
![A-wedding-planning-brand-meets-wellness-retreat-review](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/Screen-Shot-2023-11-15-at-9.31.46-AM-1024x580.png)
Before the rebrand, Sideways & Co. felt far too young for the target audience it was trying to reach (think couples in their 30-40s who have a wedding budget of 30k-100k💰).
It was time she invested in her side biz in hopes to make it her full time career – and just wait until you see the weddings she designs because holy cow she’s incredibly talented at what she does.
But for now, let’s take a look at the before:
![A-wedding-planning-brand-meets-wellness-retreat-before-rebrand](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sco_logo-explained-819x1024.png)
Her goals for her new brand & website:
- A Wellness Approach
- Warm & Inviting
- Fun, yet Elevated
Or as Meghan would put it, “I want them to feel like they had one glass of champagne, warm sunshine on their skin, a cool breeze touching their cheeks, fully present in the moment and like it is ok to just be them.”
![A-wedding-planning-brand-meets-wellness-retreat-primarylogo](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sco_mini-brand-reveal-819x1024.jpg)
![A-wedding-planning-brand-meets-wellness-retreat-submark](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sco_logo-explained-819x1024.jpg)
![A-wedding-planning-brand-meets-wellness-retreat-logo-explaination](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/Screen-Shot-2023-11-15-at-9.37.15-AM-1024x1024.png)
To add in that fun vibe, I designed some custom illustrations to her branding. These were SO much fun to make & added in that fun visual impact we wanted on Meghan’s site.
![A-wedding-planning-brand-meets-wellness-retreat-illustrations](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sco_brandillustrations_cdd_ig-01-1-1024x1024.jpg)
I mean, look at them!!!! Look at how CUTE!!! 🤭
We even made them into a brand pattern that she can use as a background behind opt-in forms, social media posts, packaging for client gifts, etc!
Once the brand was complete, we moved onto designing her website. The website came together so effortlessly and I couldn’t be more obsessed.
The blues & greens give that wellness approach we were going for. While the peach tone balances it out and adds in that bit of warmth. The font choices add that elevated touch & the illustrations bring in some fun.
![A-wedding-planning-brand-meets-wellness-retreat-website](https://cagneydavisdesigns.com/wp-content/uploads/sites/26761/2023/11/sco_websitereveal-02-min-576x1024.jpg)
Ready to have your own personality-packed brand identity or Showit website?
Looks like you came to the right place! Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.