Brand Deep Dive

An earthy, adventurous brand for a senior photographer

Obsessed with all things branding, web design, & helping you get confident in your business.
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We could become bffs. I don't make the rules.
Hey girl! I'm Cagney!

It’s my favorite time…BRAND DEEP DIVE time! 💃

I’ve wrapped up another branding & web project and now it’s time to show you the ins & outs on how I created it. From mood board to a fully developed brand identity & stunning Showit website to match!

For this Brand Deep Dive, we’re getting all the Noah Kahan vibes (um my literal dream???).

I know Noah Kahan is from cold ass Vermont and this brand is for an photographer based out of Oregon, which is the literal opposite side of the country.

But, my friend, Joy, compared this brand to Noah Kahan and I can’t unsee it and it made me fall in love with this brand even more!!!


Meet Lindsay, the founder of Lindsay Newton Photography She’s all about capturing the adventures we live everyday. Her senior sessions are packed with personality and the beautiful Oregon coast as their backdrop. From adventure to local to a mix of the two, she’s got the type of photo sessions for every type of high school senior.


When Lindsay first inquired, she wanted to switch website platforms because she hated her Zenfolio site (any other photographers wanting to make the switch from Zenfolio to Showit, let’s chat 😉)

When I went to her site, I noticed there was no branding set in place. Branding not only helps you stand out in your industry and target your ideal audience, but it also gives us designers some creative direction for your website.

Without branding set in place, you’ll be choosing random fonts and colors that you’ll likely be bored of in just a couple weeks since there’s no brand strategy set in place from the get go.

Luckily for Lindsay, most of her clients came from word of mouth and she had become known as the go-to high school senior photographer in her area.

But now it was time to have a website to match that reputation. Because let’s be real, you could have the greatest creative service out there, but if your website doesn’t match that same credibility…you’re missing out on so many potential clients.


Once we completed her brand (which basically got approved on the first go around – what a win!!! 🎉), we moved onto designing her new website.

To give the website an editorial vibe, we went for bold, slightly over-sized headlines. The brand colors give all the earthy adventure vibes we wanted. And her photography and copy (aka the words on her site) add in those touches of fun.


Ready to have your own personality-packed brand identity or Showit website?

Looks like you came to the right place! Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.

Want to see more of Lindsay Newton Photography’s brand/website?

I’m Cagney, a vibrant designer who’s ready to get you excited about personal branding.

If you’re new here, helloooo fellow creative! I have a feeling you & I are gonna vibe together real quick, just like your people will with you real soon

hey girl!

meet the Brand & web designer

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Ready to let your personality shine?

Helping you get your dream clients with bold, personality-packed design.