It’s BRAND DEEP DIVE time for a photographer brand! 💃
I’ve wrapped up another mini brand and custom web project and now it’s time to show you the ins and outs on how I created it. From mood board to a full scope brand identity and stunning custom Showit website to match!
For this Brand Deep Dive, we’re getting all the Noah Kahan vibes (um my literal dream???).
I know Noah Kahan is from cold ass Vermont and this brand is for a photographer based out of Oregon, which is the literal opposite side of the country. But, my friend, Joy, compared this brand to Noah Kahan and I can’t unsee it and it made me fall in love with this brand even more!!!
Let’s get into it, shall we?
An earthy, adventurous photographer brand—Lindsay Newton Photography
Meet Lindsay, the founder of Lindsay Newton Photography
She’s all about capturing the adventures we live everyday. Her senior sessions are packed with personality and the beautiful Oregon coast as their backdrop. From adventure to local sessions to a mix of the two, she’s got the type of photo sessions for every type of high school senior.
She makes her high school seniors feel like their on a cover of a magazine—hmm maybe REI?
The Vibe for the Photographer Brand: earthy, editorial, welcoming, & fun
Because Lindsay primarily focuses on packing her sessions with adventure, we needed her brand to do just that—attract the adventure junkies.
Think an earthy color palette inspired from things we often see in nature, such as, ferns, oceans, sunshine, and autumn leaves.
With her “cover on a magazine” packed photography sessions, we wanted the type to be bold and editorial. Oversized type is often seen on editorial magazines, so this vibe felt perfect.
But, we also needed a bit of fun. Sometimes when people want their brand to feel editorial they lean wayyyyy to far into a neutral, beige brand. However, that didn’t feel right for Lindsay! We wanted her photography to shine, but we could still do that with pops of color in her brand.
Once we completed her brand (which basically got approved on the first go around – what a win!!! 🎉), we moved onto designing her new Showit website. (See the portfolio to see the full brand!)
Designing the Custom Showit Website for a Photographer Brand
When Lindsay first inquired, she wanted to switch website platforms because she hated her Zenfolio site (any other photographers wanting to make the switch from Zenfolio to Showit—let’s chat 😉)
When I went to her site, I noticed there was no branding set in place. Without any branding, it’s realllly hard to design a site. Not only for you (if you’re DIY-ing it), but also for us website designers.
Branding is always always always the first step! It not only helps you stand out in your creative industry and attract your ideal audience, but it also gives us designers some creative direction for your website.
Otherwise you and me both are staring at the blank screen thinking….“uhhhh where do I start?”
You’ll end up choosing random fonts and colors that you’ll likely be bored of in just a couple weeks since there’s no brand strategy set in place from the get go.
Luckily for Lindsay, most of her clients came from word of mouth and she had become known as the go-to high school senior photographer in her area. But, now it was time to have a website and brand to match that same reputation and attract new people searching for her on the web.
Because let’s be real, you could have the greatest creative service out there, but if your website doesn’t match that same credibility…you’re missing out on so many potential dream clients.
And her new Showit website is totally drool-worthy! I mean—LOOK AT IT! The brand feels earthy, adventurous, editorial, welcoming, and fun, which is totally the vibe we were going for.
To give the website an editorial vibe, we went for bold, slightly over-sized headlines. The brand colors give all the earthy adventure vibes we wanted. And her photography and copy (aka the words on her site) add in those touches of fun and personality.
Showit also has some incredible sliding galleries that show off her stunning photography (See more of the website inside the portfolio or scroll through her live site!).
I’m literally obsessed and she was too! 🤩
“I felt part of the process the whole time! The process was way more in depth than I thought, but so worth it. She listened and explained everything really well! I really love my brand & website! The colors, type faces, everything!”
– Lindsay Newton
Ready to have your own personality-packed brand identity or Showit website?
Looks like you came to the right place! Hi, I’m Cagney! A bold, personality-packed brand and web designer who loves working with passionate creatives like you.
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