There’s one thing I hear over and over again when I design brands and websites for a creative business—they lack confidence.
They don’t feel confident when people ask for their website. Or, they don’t feel confident in their branding so they switch it up every time they post on Instagram.
And I get it, because while you’re absolutely killin’ it at your creative passion turned full-fledged business, the last thing you’re gonna think about is another creative task. Let alone one that isn’t in your zone of genius or one you absolutely dread but know you gotta do.
But, confidence, that’s the true transformation you get after branding your creative business into something you’re totally obsessed with. You can’t help but to show it off to everyone!
So, let’s do a quick lil’ check in…
How do you feel when someone asks to see your creative business’s website?
If you’re feeling like this…
- “Oh…*awkwardly laughs*…still working on that…”
- “Oh that ol’ thing? Just DM on Instagram instead.”
Remember when IG shut down?! Yeah, let’s not rely on her to market your entire creative business.
Even if you solely get your clients through Instagram, having a website is so SO important. Not only does it allow you to get inquires through searching you on Google (via SEO and blog posts), but it also gives your creative business major crediability!
I’ll be honest…any time I see a creative business on Instagram that’s peaked my interest, I’m immediately going to the link in their bio. My BIGGEST pet peeve is if that link just leads to a sales page created on Canva or Flodesk.
Now, I’m all for saving the big bucks! But, something like your website is definitely something you should have—whether that’s DIY-ing it, starting with a website template, or getting a fully custom website. (Read this blog post to see which is right for you!)
Do you keep getting some not-so-ideal clients in your creative business?
This is where branding comes into play. Not only will strategy-based branding (read this blog post to see why brand strategy is important!) attract your dream clients, but it will also make your creative business their go-to choice in that creative industry.
(Moira Rose is 100% backing me up on this)
Imagine if you could feel like this about your creative business
When people ask for your website…
You’re excited to send them the link because your website is a true reflection of you and the passion you put into your creative business. It’s absolutely scroll-worthy! You can’t help yourself from browsing through your own site from time to time because it’s that pretty. And if that’s not you yet, let’s design your dream website!
When dream clients come rolling in…
Because you invested in having a brand for your creative business rather than just the one-off logo in Canva you designed in 5 minutes…you now have people you actually want to work with. It feels like a match made in heaven and you can’t believe you didn’t do it sooner. And if that’s not how you feel yet, let’s design your dream brand!
With all of that, comes CONFIDENCE. You feel confident to show up, to show off your website, and brag about how incredible your creative business is. Confidence—that’s where the true transformation is.
